I'm in an online makeup group, Never Too Much Sparkle, and the women there have been going crazy over this particular lipstick. I tried not to pay too much attention because, as pretty as it is, I knew it was impossible to find and going for three or four times cost on eBay. However, I stopped at the MAC counter yesterday to pick up something for one of the international girls in the group, and on a whim, I asked if they had Heroine. They had just received a very small, surprise shipment of it! I took one look, and I understood why there's so much love for it. It's really beautiful, and in my collection at least, fairly unique. Of course I bought it!
The official MAC description is "bright violet/purple." It's definitely bright, and the violet purple has pretty blue undertones. It has a matte finish, but isn't drying at all. It goes on smoothly and evenly, but it does leave a stain on the lips.
Heroine, in indirect sunlight:
Heroine, taken with flash:
And here's a full-face shot of me wearing Heroine this morning: